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About Us

eMatings.com is a limited liability corporation (eMatings LLC). 
Our stable of online international pedigree experts provides stallion selections for thoroughbred mares submitted by users of the site, typically mare owners, agents, or stud masters. We act as an “escrow agent” in the simple transaction between user and expert (see Terms and Conditions and Privacy Policy) and charge a nominal fee for administration of the internet site. The user’s identity is not revealed to the expert during the transaction, and payment is made by credit card or Paypal from a secure server on eMatings.com.
In this manner, users from all levels of the breeding industry can confidently request matings advice (reports) and have access to leading authorities in the field of pedigree analysis in one convenient site, at a standard fee of US$150 per expert for each report. Because each expert has agreed to provide stallion selection analysis on eMatings.com for a deeply discounted fee from what he would charge clients outside of eMatings.com, we require ONLY that each expert provides in rank order the five names of the stallions selected for each mare. Each expert, however, is free to provide as much or as little information as he desires beyond the names of the five ranked stallions.
The expert is not paid until the stallion selections are made available to the user, and we strongly advise experts to deliver stallion selections within 48 hours of the initial request by the user.
The names of the pedigree experts on eMatings.com are synonymous with experience, accuracy, integrity and trust, and we are highly selective in choosing experts.
Users are welcome to pursue relationships with experts outside of eMatings.com, where experts can elaborate on analysis and detail at fees they charge. (Any contact and agreement between a user and expert outside eMatings.com is not subject to the Terms and Conditions of eMatings.com).
eMatings.com was founded in 2008 by Sid Fernando, a respected bloodstock expert and writer who is familiar with the work of the experts listed on the website.
eMatings.com is the solution to a problem that was posed to Mr. Fernando by owners and breeders over the last decade: Where to get matings advice from reputable sources on the internet for a reasonable fee, and conveniently? "It doesn't matter if you are new to the game or have been breeding horses for a long time," Mr. Fernando said. "The internet changed the way we research and do business, and now it’s expected that we can get information quickly, affordably, and privately. eMatings has experts on one site for quick access to multiple opinions. Here, you can see the face, know whom you are getting advice from, and get a live rather than automated response. You can check the expert's selections against your own research, against nicks, and against the advice of other experts on here or elsewhere. In fact, the concept was originally envisioned as a source for a ‘second opinion,’ and you can have anonymity while getting it!”
eMatings.com has outsourced the management of certain administrative, advertising, and stallion subscription functions to Werk Thoroughbred Consultants, Inc. (WTC). Founded by Jack Werk, WTC and its family of products (including eNicks) are at the forefront of the pedigree research business.
Mr. Fernando is a former bloodstock editor and columnist for Daily Racing Form. He has written about racehorses and bloodlines for international publications, and advised clients around the world on bloodstock matters. He resides in Brooklyn, New York, with his wife and two sons, and is an accomplished youth travel baseball manager in his spare time. In 2007, his 10U Brooklyn Bulldogs won a national championship in Myrtle Beach, SC.

DAVID BAY (AUSTRALIA)

DAVID BAY (born 1952) has owned horses since he was a teenager, trained as a journalist and worked as a reporter and editor on major Australian newspapers before becoming chief executive of Australian Bloodhorse Breeders' Association (now Thoroughbred Breeders Australia) for several years. More info...

EMMA BERRY

EMMA BERRY (UK) is the bloodstock editor of Thoroughbred Owner & Breeder magazine and European correspondent for Inside Racing in Australia. She has previously worked as deputy editor of Pacemaker and deputy editor/racing editor of Horse & Hound. She does matings in Europe only. More info...

SID FERNANDO

SID FERNANDO, a 1982 graduate of Vassar college, is a prominent racing and breeding writer and is president of eMatings LLC and Werk Thoroughbred Consultants, Inc. (eNicks.com). He has been a private pedigree consultant to a select group of international breeders and owners for the last decade. More info...

ROBERT D. FIERRO

ROBERT D. FIERRO is managing director of DataTrack International, a firm that helps clients breed, and select, thoroughbred racing and bloodstock prospects utilizing pedigree analysis and several long-established biomechanical programs. With his partner, Jay Kilgore, he devised BreezeFigs™... More info...

FRANCES J. KARON

FRANCES J. KARON is the acclaimed editor and a writer for the quarterly publications North American Trainer and Trainer magazines and one of the familiar faces at the Four Star Sales agency. Among the horses whose matings Frances has recommended are Grade 1 Breeders' Cup Sprint winner Cajun Beat and Grade 2 winners Fire Slam and Irguns Angel More info...

KRISTEN MANNING (AUSTRALIA)

KRISTEN MANNING is a freelance pedigree analyst and racing journalist based in Melbourne, Australia. Working for various publications such as Bluebloods, Owner Breeder and Racetrack Magazine, she has been studying pedigrees for two decades... More info...

KAREL MIEDEMA (SOUTH AFRICA)

Of Dutch extraction, KAREL MIEDEMA was born in 1946 and emigrated from UK to South Africa in 1976. A life-long obsession with racing developed into a deep interest in breeding and pedigrees during the 1980s. His pedigree insight focuses on genetic sibling inbreeding... More info...

DIEGO MITAGSTEIN (ARGENTINA)

DIEGO MITAGSTEIN is based in Argentina and is one of the most prominent turf journalists in South America. More info...

FRANK MITCHELL

FRANK MITCHELL is the author of the book Great Breeders and their Methods: The Hancocks and is the editor and principal writer of Racehorse Breeding Theories. Formerly deputy bloodstock editor of Daily Racing Form, he writes a weekly column for Daily Racing Form called "Sires and Dams" that concentrates on bloodstock and sales... More info...

MAJOR SRINIVAS NARGOLKAR (INDIA)

MAJOR SRINIVAS NARGOLKAR was born 1943 in Mumbai, India, and educated at St. Xavier's High School and College, Mumbai. He joined the Army and was commissioned in the Regiment of Artillery. He was sent on deputation to Nigeria and took active part in two wars. The Major took premature retirement in 1987 and joined the Stud Book Authority of India... More info...

STEVEN A. ROMAN, PH.D

STEVEN A. ROMAN, Ph.D, was born in 1943 in New York City and is currently a resident of Costa Rica. He is the author of Dosage: Pedigree and Performance, published by the Russell Meerdink Co., in 2003... More info...

VICTOR SHEAHAN (IRELAND)

VICTOR SHEAHAN is a cost accountant and pedigree analyst. His work as a pedigree analyst is strongly influenced by his costing background. In assessing stallions he focuses on value for money and return on investment. Due to the statistical nature of his analysis he rarely recommends stallions yet to have runners. More info...

LAUREN STICH

LAUREN STICH has long been considered the dean of pedigree handicapping. Stich has parlayed a series of racing-related jobs beginning in her teenage years in New York City, starting with The Morning Telegraph in 1970, where she received a priceless education under the legendary racing journalists Charles Hatton, Evan Shipman and Joe Hirsch... More info...

CLIVE WEBB-CARTER (UK)

CLIVE WEBB-CARTER has been involved in the thoroughbred bloodstock industry for about twenty years. Clive has gained international experience on a number of leading stud farms, including Fayette Park in New Zealand; Side Hill Stud, Newmarket . . . More info...