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eMatings.com  Privacy Policy

Effective as of January 10, 2010.

INTRODUCTION:

This Privacy Policy describes how eMatings LLC ("eMatings," "us" or "we"), owner of eMatings.com, will collect and use your personally identifiable information ("PII") (that is -- your full name, email address, mailing address, telephone number, or credit card number) as well as data that can, under certain circumstances, indirectly lead to PII ("Related Data").

This Policy applies to PII and Related Data received by us from: (a) consumers who provide us with information in connection with their stallion subscriptions or advertisements to eMatings, and (b) consumers when they visit, register or purchase thoroughbred mating advice (“reports”) from eMatings (www.ematings.com), and related services or sites that link to this Privacy Policy.

From time to time eMatings may revise this Privacy Policy. If we make revisions that change the way we collect or use your PII or Related Data, those changes will be posted in this Privacy Policy and the effective date will be noted at the beginning of the Policy. Therefore, you should review it periodically so that you are up to date on our most current policies and practices. If we make material changes to our practices regarding use of your PII or Related Data, your PII and Related Data will continue to be governed by the Privacy Policy under which it was subject prior to those changes, unless you have been provided notice of, and have not objected to, the changes.

INFORMATION THAT WE COLLECT:

Generally. When you advertise with, subscribe to, or purchase our products or services, we collect PII and Related Information from you. We also may collect PII and Related Information from you when you contact us about your subscriptions, advertisements or purchases. When you visit our web sites, we automatically collect non PII such as IP addresses and web site usage information from you.

We do not, however, knowingly collect PII from children under the age of thirteen.

Sometimes we collect personally identifiable information from consumers in manual format or off-line, for example via a post card or form letter. Providing detailed notice in those situations often proves impractical, so consumers will instead be provided with a short notice that describes how to obtain the full text of this Policy and other relevant information from us.

When you provide PII to us, we will make sure you are informed about the types of uses we will make of the information to the extent it is being used in a manner that differs from what is allowed pursuant to this Privacy Policy.

Cookies. Cookies are small bits of information that our web sites place on the hard drive of your computer. We use cookies to, among other things, facilitate our login processes; allow you to personalize and store your settings; collect usage information; determine our total audience size and traffic; and help us improve our sites by measuring which areas are of greatest interest to users.

Third party advertisements displayed on our sites may also contain cookies set by Internet advertising companies or advertisers. We do not control these cookies and visitors to our web sites should check the privacy policy of the advertiser to see whether and how it uses cookies. (See the "Notice" section below for more information on third party advertisements).

You can set the browser on your computer to warn you each time a cookie is being sent, block third party cookies or block all cookies. However, by blocking all cookies you may not have access to certain features on our web sites.

We also use web beacons (invisible images often referred to as pixel tags or clear GIFs) on our sites in order to recognize users and assess traffic patterns, and we include web beacons and cookies in our e-mail messages, including advertising material and newsletters, in order to count how many e-mail messages have been opened.

When you view an ad for our publications on other sites, our third-party advertising company may place or recognize a unique cookie on your browser. We and our advertising company may also use web beacons (invisible images often referred to as pixel tags or clear GIFs) to note which pages you visit after viewing our ads. The information that is collected through the use of these images is not personally identifiable and is used only to track response to our advertising efforts.

We may use cookies and similar tools to relate your use of our web sites to PII obtained from you or a reputable third party. For example, if you've asked us to send you information about our upcoming products or promotions, cookie and/or click stream data about your activities on our web sites may allow us to limit the materials we send you to items we think you will find interesting, based on your prior online activities and preferences. However, if we wish to combine your personal and cookie or click stream information in this manner, we will obtain your express affirmative consent.

Third Party Ad Servers. Some of the advertisements and other services that appear on our web site(s) are delivered to you by Internet advertising companies. These companies utilize certain technologies including cookies to deliver advertisements and marketing messages and to collect anonymous information about your visit to our sites and other web sites. If you would like more information about this practice or to opt out of having this information used by companies that are part of the Network Advertising Initiative to provide targeted ads, please visit http://www.networkadvertising.org/optout_nonppii.asp

NOTICE:

Third Party Web Sites. Our web sites link to web sites operated by other companies. Some of these third party sites may be co-branded with an eMatings logo, even though they are not operated or maintained by us.

We're not responsible for the privacy practices of web sites operated by third parties that are linked to or integrated with our sites or for the privacy practices of third party Internet advertising companies. Once you've left our site via such a link or by clicking on an advertisement, you should check the applicable privacy policy of the third party or advertiser site to determine how they will handle any PII they collect from you.

USE: HERE'S HOW WE USE PII


Generally. We may use information in the following ways:

For the purposes for which you specifically provided it including, without limitation, to enable us to process and fulfill your purchases or other requests.
To send you information about your relationship or transactions with us.
To notify you about our products, services, and special offers.
To otherwise contact you with information that we believe will be of interest to you.
To enhance or develop features, products and services.
To provide advertisers and other third parties with aggregate information about our subscribers, web site user base and usage patterns.
To allow us to personalize the content and advertising that you and others see on our web sites.
Sharing your Information
Except as set forth herein, or if we inform you otherwise at the time of data collection, we will not share your PII or Related Data outside of  eMatings.

Affiliates: We may share your PII with companies that are affiliated with us.

Service Providers: We may use other companies to perform services including, without limitation, facilitating some aspects of our web sites, sending e-mail, fulfilling purchase requests, delivering subscriptions, serving, customizing or delivering marketing or ads, and auditing. These other companies may be supplied with or have access to your PII and Related Data solely for the purpose of providing these services to us or on our behalf.

Special Circumstances: There may be instances when we may disclose PII or Related Data without providing you with a choice in order to protect the legal rights of eMatings, or their employees, agents and contractors; to protect the safety and security of visitors to our web sites; to protect against fraud or for risk management purposes; or to comply with the law or legal process. In addition, if eMatings sells all or part of its business or makes a sale or transfer of assets or is otherwise involved in a merger or business transfer, we may transfer your PII to a third party as part of that transaction.

Social Network and Interactive Tools. Certain features on our web sites give you an opportunity to interact with us and others. These may include forums, message boards, chats, submitting a letter to the editor, creating community profiles, and rating, tagging and commenting on articles. When you use these features you should be aware that any information you submit, including your name, location and e-mail address, may be publicly available to others. We are not responsible for any information you choose to submit through these interactive features.

When an individual chooses to post information that will be publicly disclosed, he or she is responsible for ensuring that such information conforms to all local data protection laws. We are not responsible under any data protection laws for user posted information.

Non PII. Anonymous click stream, number of page views calculated by pixel tags, and aggregated demographic information may also be shared with our advertisers and business partners.

CHOICE: WE WILL PROVIDE YOU WITH CHOICES ABOUT THE USE OF YOUR PII
You must update your preferences our service, as indicated below:

eMatings
To opt out of receiving marketing from eMatings, contact Customer Service at info@ematings.com.

YOUR CALIFORNIA PRIVACY RIGHTS

California Law permits our customers who are California residents to request certain information regarding our disclosure of personal information to third parties for their own direct marketing purposes. To make such a request, please write to us at:

eMatings
P.O. Box 1926
Fremont, CA 94538

and include your name and the address to which you would like us to respond.

REMEDIES AND COMPLIANCE: HOW TO CONTACT US ABOUT PRIVACY CONCERNS
If you have any questions, comments or concerns about our Privacy Policy, you may contact us at ematings@live.com.